Cookie Policy
What this site stores on your device, why, and how to change your choices.
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This inventory was verified against the live site on 6 September 2026. Before you make a choice in the consent banner nothing is stored in your browser and no cookie is set. Google Tag Manager loads Google Analytics 4 on this site, and the cookies and browser storage it uses are listed below; each is written only after you grant the consent category shown against it. Withdrawing consent removes the items Live Traveller controls; Google’s cookies can be cleared through your browser’s site data.
| Cookie name | Provider | Category | Purpose | Retention |
| lt_consent_v2 | Live Traveller (local storage, not a cookie) | Strictly necessary | Remembers the cookie choices you make in our consent banner so we do not ask again on every page. Contains no personal data and is never transmitted. | Until you clear your browser’s site data |
| lt_first_touch_v1 | Live Traveller (local storage, not a cookie) | Analytics (the Google Ads click identifier inside it is stored only with Marketing consent) | Records how you first arrived at this site — campaign tags (utm_source, utm_medium, utm_campaign, utm_term, utm_content), the page you landed on, the referring site and, with Marketing consent, the Google Ads click identifier (gclid) — so that an enquiry you later submit can be attributed to that visit. Contains no personal data. It is sent to us only as part of an enquiry you choose to submit. | 90 days from your first visit |
| _ga | Google (Google Analytics 4) | Analytics | Distinguishes one browser from another with a random identifier so that Google Analytics can count visits and sessions. | 2 years as set by Google (your browser may cap this at 400 days or less) |
| _ga_07HL74Y0PH | Google (Google Analytics 4) | Analytics | Keeps the state of your current session for this site’s Google Analytics property. | 2 years as set by Google (your browser may cap this at 400 days or less) |
| _gcl_au | Google (Google Ads) | Marketing | Used by Google Ads to measure whether a visit that began from a Google ad later leads to an enquiry. | 90 days |
| _gcl_ls | Google (Google Ads; local storage, not a cookie) | Marketing | Stores the Google Ads click identifier (gclid) carried on the link you arrived through so that a later enquiry can be matched to that ad click. | 90 days (each entry carries its own expiry) |
Consent and Control
Consent model
We use Google Consent Mode v2. Non-essential storage is denied by default and is enabled only after you actively choose it. Our banner offers three categories: Analytics, Marketing and Functional. Strictly necessary storage is not declinable because the site cannot function without it, and it is limited to the single consent item described on this page. Declining costs you no functionality other than remembered preferences.
Consent record retention
Your consent choice is stored in your own browser, in local storage, under the key lt_consent_v2. It records which categories you accepted, the consent version, and when you chose. It is not transmitted to us and we hold no separate copy. You can remove it at any time by clearing your browser’s site data, or change your choice at any time through Manage your cookie preferences.
Third-party processors
Google LLC is the only third-party processor active on this website. Google Tag Manager (container GTM-5SJMPPNF) loads Google Analytics 4 (property G-07HL74Y0PH) and, through Google Consent Mode v2, Google Ads conversion measurement. Analytics runs only after you grant Analytics consent. Advertising measurement, the Google Ads click identifier and Google’s advertising cookies — including cookies Google sets on its own domains such as google.com and doubleclick.net — are enabled only after you grant Marketing consent. No other analytics, advertising, social-media or session-recording tags are active. Google’s processing is governed by Google’s privacy policy and its terms for Analytics and Ads.
International transfers
When you grant Analytics or Marketing consent, the data collected by Google Analytics and Google Ads is processed by Google LLC on infrastructure that may be located outside India. The basis for that transfer under the Digital Personal Data Protection Act 2023 is your consent, which you can withdraw at any time through Manage your cookie preferences. Without that consent no data leaves your browser through these tags. Live Traveller’s own consent and first-touch records stay in your browser and reach us only as part of an enquiry you submit.
Manage your cookie preferences
Change or withdraw your consent at any time.
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